Digital health technologies hold tremendous promise, however, going from concept to product implementation is complex and fraught with difficulties. To help professionals with an interest in digital health technologies navigate this rapidly developing field effectively, this short course will provide an overview of the digital health landscape and common commercial models, a review of the current regulatory environment for medical software products, a framework for implementation success, and a focused discussion on build versus buy decisions within the pharmaceutical industry.

This challenge includes priorities such as:

• Aligning healthcare policies and delivery of services with needs

• Developing new technologies for increasing access to healthcare providers

• Using data science to identify early risk factors of disease

Which could impact:

• Efficiency and accuracy of healthcare services

• Accessibility to care for underserved populations

• Preventative care and updated treatment models

When you design technology to support clinical research, a big challenge is that your user (patients, sites, etc) is not your customer (pharma or a CRO).

In this talk, hear the three biggest mistakes I made and how to avoid them:

• How to have user-focused design without losing your customer

• How to use the right features for the right study design

• How to design team roles to support various stakeholders